What Is Serum And What Does It Do?

Do you find that even after cleansing, toning and moisturizing, your skin lacks radiance and fine lines and wrinkles just won’t iron out? Although these three steps are essential to any effective skincare routine, they cannot impede the development of fine lines, wrinkles, and hyperpigmentation (or dark spots) in most cases. In order to slow down the appearance of signs of aging and improve your complexion, you will need to add something a bit more powerful to your skincare routine: serums.

What is face serum?

Serums are highly concentrated formulas packed with key ingredients that target the signs of aging and dull skin. Because they are highly concentrated, they contain smaller molecules than a typical moisturizer, making it much easier for the skin to absorb the ingredients. This allows the serums to get to work immediately, so you may see results quicker than you would if you only moisturized.

What does face serum do?

There are many benefits of using serum on your face and neck, but generally, they help to reduce the appearance of signs of aging (wrinkles, fine lines and dark spots) and improve the overall complexion of your skin. Which serum you use will depend on your own skincare goals, as some are designed to target specific skin concerns, while other serums are tailored for specific skin types.

How to use face serum

To aid their absorption, serums are typically water-based and lightweight. This makes them different to moisturizers, which are mostly thick and occlusive. With that said, you should apply serum after you’ve cleansed and toned, and before you moisturize. The moisturizer will form a barrier to prevent the serum from evaporating, which will force it to absorb into the skin. For optimal results, you should apply serum every day, morning and night.

Discover our range of serums

Each of our serums are powered by Matrixyl 3000+, our unique, anti-wrinkle peptide technology, which is clinically proven to address the three major signs of aging.

We offer a range of anti-aging serums for all skin types that fight the signs of aging among other skin concerns. Check out our list below to discover which formula is right for you.

Our best face serum for dry skin

No7 Protect & Perfect Intense Advanced Serum is formulated with hyaluronic acid, a chemical compound that occurs naturally in the skin. As we age, our bodies produce less hyaluronic acid, which explains why our skin loses elasticity and dries out quicker when we’re older. Hyaluronic acid is a humectant, meaning it draws water to the skin and prevents water loss. This, coupled with the rice protein and alfalfa complex in our Protect & Perfect serum, means it can greatly improve the look of skin’s elasticity. For optimum results, use after exfoliating with No7 Protect & Perfect Intense Advanced Serum Activating Pads.

Our best face serum for glowing skin

No7 Lift & Luminate Triple Action Serum is clinically proven to address dark spots and wrinkles, as well as dull skin. This serum contains Vitamin C, a powerful antioxidant that protects skin from environmental air pollutants, which contribute to the appearance of wrinkles, enlarged pores and dull skin. To learn more about Vitamin C, read all about it here.

Looking for an all-around serum?

The award-winning No7 Restore & Renew Multi Action Face & Neck Serum is clinically proven to address the five key signs of aging. In just two weeks, skin will feel firm and lifted, and look brighter and even – and we have the real results to prove it:

Among women who used the Restore & Renew Serum**:

96% had visibly reduced wrinkles on their faces
90% had a noticeable lift on their faces
87% had visibly reduced crepiness on their necks
92% had improved firmness on their necks

** Based on clinical expert grading assessment after 12 months product use

The best serum for under eye bags

Containing a blend of hyaluronic acid, Vitamin C, Vitamin A, cassava and peptides, No7 Youthful Eye Serum can help provide younger-looking eyes in just four weeks. The ingredients work together to visibly reduce the appearance of wrinkles, dark circles and puffiness while brightening the skin and improving firmness.

Explore the Laboratories range

No7 Laboratories booster serums are all underpinned by advanced skincare technology to deliver clinically proven results. Designed to be used in addition to your daily No7 serums, the Laboratories booster serums can target specific concerns that prove difficult to banish.

Our best serum for dark spots

Apply the No7 Laboratories Dark Spot Corrector Booster Serum directly to sunspots and areas of uneven pigmentation to improve their appearance. Our serum is highly concentrated with Vitamin C, Emblica and Sophora to deliver fast results.

Our best serum for fine lines

No7 Laboratories Line Correcting Booster Serum is clinically proven to reduce the appearance of stubborn lines and wrinkles. Apply it directly to lines and wrinkles for targeted use, then apply your preferred No7 serum and moisturizer to lock the active ingredients in.

Our best serum for firmer skin

No7 Laboratories Firming Booster Serum is our most concentrated formula, with four times the firming complex of our other serums. Apply it to the areas that are most prone to loss of firmness, such as the neck and jawline, and see visible results after the first week.

Our best dark circle serum

Designed to deliver fast, visible results, the No7 Laboratories Dark Circle Corrector does exactly what it says on the bottle. The neutralizing effect of hyaluronic acid and algae extract, coupled with the cooling, massaging applicator reveals wide-awake, bright eyes from the first use.

Shop all serums.

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